Online Webinar: Cross-Selling and Upselling Strategies for Increased Revenue

Do you feel like you’re leaving money on the table with your clients?

You’re not alone!

Many business developers and sales professionals work hard to acquire new clients, but often overlook the growth opportunities already present in their existing portfolio.

Without a clear upselling and cross-selling strategy, you risk shorter client lifecycles, lower revenue per account, and missed chances to build long-term partnerships.

In this 1-hour webinar, we’ll show you how to maximize the value of your existing client base while building stronger relationships that last.

You’ll learn:

👉 The difference between upselling and cross-selling - and when to use each

👉 How to spot untapped opportunities in your current accounts

👉 Practical tactics to increase client value without being pushy

👉 A simple framework to build a sustainable upselling & cross-selling system

This live and interactive session also provides an opportunity to ask questions and receive tailored advice personalized to your specific challenges.

Why You Should Attend

At The BD School, we focus on real-world, actionable tactics you can apply immediately. By joining this webinar, you’ll:

🔥 Grow Revenue Without More Leads: Discover how to increase revenue by serving your existing clients better

🔥 Strengthen Client Relationships: Turn one-off deals into long-term partnerships

🔥 Build Confidence in Account Growth: Stop guessing and start using a repeatable process that works

Who Should Attend?

This webinar is perfect for:

✅ Business development professionals

✅ Account & partnership managers

✅ Founders and entrepreneurs

✅ Anyone looking to grow revenue sustainably from existing clients

Meet Your Trainer

👋 Lucia Piseddu 👋

Lucia is the founder of The BD School. With 17 years of experience in business development, she knows first-hand the challenges of turning clients into long-term partners. She created The BD School to help professionals move beyond random tactics and start using strategies that actually work

Are you new to The BD School?

Watch our previous webinars to have a better idea of what to expect

What is The BD School?

The BD School is the first educational platform entirely dedicated to business development.

We are on a mission to create the next generation of business developers using the power of knowledge.

Join The BD School and become a successful business developer 🚀

How to stay in touch?

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